To think it all started with a 19th century fad - the brothers Bloomingdale - their East Side Bazaar, opened in 1872, sold a wide variety of European fashions. It was the beginning of what would become a "Department Store". By the 70's, everyone was stopping by 59th Street and Lexington Avenue for a look - including Queen Elizabeth. People came to see and to be seen. Once there, they were dazzled by the cutting-edge fashion of designers like Ralph Lauren, Perry Ellis and Norma Kamali, who got their first truly big opportunities at Bloomingdale's. Bloomingdale's is committed to once again lead the way with exclusive merchandise, customized services, and alternative shopping venues.

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